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Google Helpful Content update

Google Helpful Content Update 2022

This issue is addressed by Google’s most recent upgrade to its helpful content. The search engine intends to eliminate high-ranking yet unimportant material. The objective

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passage indexing

What is Passage Indexing?

Passage indexing is a thing that Google likes more than updating its ranking signals.  Well, passage indexing is a new technology rolled out on February 11, 2021, by Google. If you’ve heard about passage indexing, you must be having some questions related to it such as. What is passage indexing? How is it related to SEO?

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Is the Pay-Per-Click (PPC) Your Friend or Enemy?

Is the Pay-Per-Click (PPC) Your Friend or Enemy?

PPC is an online advertising model, in this model the advertisers pay a fee each time one of their advertisement links is “clicked” on.  The aim of PPC ads is to lead the visitor who clicks to the advertiser’s website, where the visitor can perform a valuable action which is buying the product or services.

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