Search advertising is one of your most important ads channel. We use different terms like Paid Search, PPC, and SEM, etc. for this. Search advertising campaigns help drive leads, sales, and revenue for the businesses.
Our team will work on the most crucial elements of search engines namely;
- Bidding
- Ads
- keywords
To drive maximum benefit from search advertising, our agencies focus on bidding, ads, and keywords collectively called BAK. It becomes an important aspect when you’re looking to drive growth on a tight/ low budget.
Our search advertising services include the following;
- Campaign strategy, creation, and ongoing management
- Keyword Research
- Ad creation and ongoing testing
- Bid optimization and management
- Landing page design and optimization
- Frequent analysis and reporting
Social media is a powerful advertising tool. It is an advertising strategy of combining social media handles like Instagram, Facebook, Twitter, Linked In, etc. to deliver profitable results if executed well. Our team uses the latest trendy ad formats, insights from analytics, remarketing tools, and proven social advertising techniques to deliver excellent performance. Our main focus is to:
- Increasing leads, sales, and revenue with a targeted social advertising strategy
- Optimizing spends by targeting potential users based on their behavior and interest
- Connection targeting
- Remarketing
- Enhancing reach using similar audience targeting
Remarketing is a smart advertisement technique that shows your ads to users who have already visited your website earlier. It encourages users to return by reminding them through relevant ads. These “reminder” ads are shown based on their search engine patterns and previous interactions with your website. Our team will make a well-optimized remarketing campaign that will be extremely profitable to your business.
- Google shopping ads
Google PLA Ads, commonly known as Google Shopping Ads. It allows eCommerce businesses to quickly place their products at the top of Google’s organic search results pages.
Product Listing Ads use product data submission by the seller via Google Merchant Center to determine relevance and where it appears in a Google Search. Setting up google shopping ads is time-intensive, and it requires consistent effort and management.
Google shopping ads are more effective in comparison to Search Advertising but require better observation and more attention to detail. RS Digital solution excels at providing PPC services that can easily promote your eCommerce business and drive sales, lead, profitable revenue.