As the name suggests Google Ads services in India is Google’s proprietary advertising service. By this, it provides a chance to get maximum reach to the customer by offering various advertisements on the search engine.
Google Ads is also known as Google Adwords is the popular online advertising platform developed by Google itself. It allows you to create ads and represent in front of your potential customers. Google ads services in India are paid services helping you to reach the audience searching for your products and services using the relevant keywords on Google.
Google ads services run on PPC advertising i.e. Pay Per Click online marketing model. These paid Google ads appear on search engines “Google”. These paid ads are denoted as green color “ad” labels.
Google Ads services in India works on two networks on which Adwords functions, these are
1. Search Network
In this, the ads are displayed when you search for something on google.
2. Display network
Display Network is consists of the display and video ads
The benefit of google ads services:
1. Offer faster results than SEO
It is a fact that it offers results faster than SEO and is the topmost benefit of using Google ads services. SEO and google ads, both are search engine marketing strategies when used properly help to generate more traffic and leads.
But a well-optimized google ads campaign works much faster for your business to get the much-wanted first spot in search. The reasons why it’s faster and more effective are because :
- At a time you focus and manage multiple keywords.
- You can turn your google ads campaign on or off whenever you want to.
- Ads that appear on the top of the search engine result pages get immediate visibility.
- AdWords offer a better chance of driving more traffic and leads instantly
2. Increases your brand awareness
In addition to boosting traffic, clicks, and conversions, Google Ads also helps to increase your brand awareness. with the use of Display and Search Ads, you can build brand awareness online faster.
3. Tackle your competition better
Google ads offer a transparent system that helps you to keep an eye on your competitors, you can see how they are promoting, what kinds of ads they run for their business. Google ads offer auction insights that help to analyze how your ads perform against your competitors.
You can see statistics like:
- Impression share
- Position above rate
- Overlap rate
- Top of page rate
- Abs. Top of page rate
- Outranking Share
Using these metrics will help you to evaluate the true positions of your ads against your opponents.
4. Google Ads Targeting
The google ads targeting keyword is a powerful method in Google Search Ads that helps you to find customers at the optimal time when they are searching for products/services online. Focusing on finding the right keywords for your business should be the aim of any Google Ads user.
Google Ads for keywords helps you to start with a broader set of keywords and to go beyond to find profitable long-tail keywords with less competition.
You can also use specific targeting options to find the right audience for your business.
Additional targeting options:
- Audiences
- Demographic (Age, Gender, Parental Status, Household Income)
- Location
- Language
- Devices
- Ad schedules
5. Cost-effective and better control on cost
One of the main advantages of using Google ads is that you can control how you spend your money. There are no minimum or maximum targets. You can choose or plan earlier how much to spend per month, per day, and ad.
Does google ads work?
Google ads are beneficial for all types of businesses either small or big. It is an affordable way of advertising and targeting your audience. If managed correctly Google ads can easily make any business successful in less time.
Google ads work when you understand the ins and outs of your paid search, relevant keyword search, bidding strategies, etc.
Conclusion
The benefits of hiring google ads services in India are numerous. It helps you to grow your business globally, increase brand recognition & remarketing, and helps to generate leads, sales, etc.
