As the name suggests Google Ads services in India is Google’s proprietary advertising service. By this, it provides a chance to get maximum reach to the customer by offering various advertisements on the search engine. And conversion tracking in google is a free tool that shows what happens after a customer interacts with your ads.
Almost every Best Google Ads Agency in India uses conversion tracking because it is the most effective way to compare and contrast the performance of multiple advertising channels.
Whether you own a small business or a big one, if you’ve started advertising on Google – timely tracking your Google Ads conversions should be your priority.
To maximize the result and growth and achieve the goals quicker, it is necessary to understand your customers’ journey over time.
And to make the process easy google offers a wide range of solutions to track and measure the results of your Google ad campaign, and one of them is conversion tracking. Most of the Best Google Ads Agency in India uses conversion tracking tools to gather data on how consumers are interacting with the running ad campaign.
But to fine-tune your campaigns for driving more quality traffic, you must understand what a conversion exactly is!
What are conversions and What is conversion tracking?
Conversion tracking helps you to see what is happening after a customer interacts with your ads- whether they are buying your procured, service or subscribing to your newsletter, or downloading your app.
When your customers complete an action that means buying your product and services it is defined as valuable, these actions performed by your customer are known as conversions.
Based on what is most important for the business, Google Adwords experts in India, choose to keep track of a certain number and a few sorts of conversions. Well, it is not necessary to keep track of every conversion goal you can pick. Conversion tracking helps to retain clean data that show direct results of your campaigns and opens up new opportunities for growth.
Many people thought that conversion is only “SALE” but that is not the whole truth, a conversion can also include:
- Downloading a resource
- Phone calls to your business
- Submitting a contact form
- Subscribing up for a newsletter with their email address
- Even spending a certain amount of time on your website can be tracked as a conversion
Note: Whatever the action is, if a visitor can complete it, you can and should track it.
Benefits of Conversion Tracking
The benefits of tracking your conversions are indisputable. As conversion tracking includes collecting this useful data and reporting on it in meaningful ways. Here are 9 very convincing benefits to begin using conversion metrics right now.
- Improve ROI
- Helps to make data-driven decisions
- Improve Campaign & Promotion Efforts
- Indicate the strength of ad copy
- Improve Website User Experience
- Better Allocate Your Digital Marketing Budget
- Highlight website improvements
- Helps to identify top-performing keywords
- Optimize for better performance
How to set up conversion tracking in Google Ads?
- Set up your conversion action in Google Ads.
- Google Ads will provide you with a snippet of code known as Conversion Tracking Tag.
- Add your conversion tracking tag to the website or app.
- When the customer performs the conversion actions, the tag will send data back to Google Ads.
Are you ready to take the next step and start tracking conversions?
If you’re still confused about tracking conversions in Google Adwords and want the hands-off approach?
Get in touch with us and learn more about conversion tracking, Google Ads, and much more from the best Google Adwords expert in India. We’ll help you to turn your website traffic into real customers.
At RS Digital Solution, we offer the best and most result-oriented google ads services in India, you can contact us anytime. Get the best from google ads specialists offering the best PPC ads management and google ads services at reasonable prices. For more information contact on +91-7289017444 or mail at info@rsdigitalsolution.com.
