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Is the Pay-Per-Click (PPC) Your Friend or Enemy?

Is the Pay-Per-Click (PPC) Your Friend or Enemy?

PPC is an online advertising model, in this model the advertisers pay a fee each time one of their advertisement links is “clicked” on.  The aim of PPC ads is to lead the visitor who clicks to the advertiser’s website, where the visitor can perform a valuable action which is buying the product or services.

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Top 6 Tips To Optimize Your Blog For SEO

Top 6 Tips To Optimize Your Blog For SEO

Search Engine Optimization commonly known as SEO is an incredibly great strategy to increase your website visibility.

When you start optimizing the pages of your website along with the blog posts — you’re making your website more visible to the people who are finding your products & services on search engines like Google.

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