To make an online business successful, the conversion rate is a crucial factor.
In digital marketing, the conversion rate refers to the number of people visiting your website and taking the desired action, such as buying your product, services or signing up for the service. The goal is to have a 100% conversion rate—although that’s highly improbable. The average conversion rate is only 2% to 5% across all industries. For example: for every 100 visitors you have only 2 customers and frankly, that’s a pretty good conversion rate.
The good news is that there are so many ways to increase the conversion rate. In this blog, we will tell you some result-proven techniques and tips that can move the needle on your website conversion rate.
First of all, understand what conversion rate optimization is?
CRO- conversion rate optimization involves three crucial steps:
- Find out why your website visitor isn’t converting.
- Make relevant changes to the website for addressing these conversion obstacles.
- Testing these changes to find out whether they are working or not.
How to Increase Conversion Rate: 11 Effective Techniques
#1. Enhance Your Page Speed
Nowadays, where everything is easily available online, shoppers have high expectations. Prominently, they expect your websites to be loaded quickly. Even a few seconds delay can lead to a loss of potential customers or clicking the “back” button and giving your competitor their business instead.
40% of people tend to abandon a website if it takes more than 2 to 3 seconds to load.
If you want to acquire more conversions, then you need to speed up your website’s loading time as minimum as possible. It is the simplest way to increase your conversion rate.
#2. Optimize For Mobile
For reaching the maximum audience, mobile optimization also known as responsive website design is a must-have thing.
It’s a fact that over 50% of online shopping experiences took place on a mobile device rather than a desktop. If you want to maximize your conversion rate then ensure that your website renders properly on mobile.
#3. Write mesmerizing Headlines
Approximately 80% of your website visitors will read the headline of your website or web pages, the rest 20% will read the other content. Thus, including a compelling headline is essential for your conversion rate making a lot of difference.
Always make sure that your headline is clear, short, easy to understand, and can communicate your value proposition.
Every single word of your headline matters so test out a few different versions of it to see which one performs the best.
It’s amazing how tweaking a few words within your headline can make a massive difference in your conversion rate.
#4. Focus on your call to action
In online marketing language, a call to action (CTA) is assigned to a specific link or button that directs the visitors to take a perform action like “Add to Cart”, “Register Now”, “Subscribe Now” or, “Buy Now”
One way to potentially improve conversion rates is to experiment with different CTAs not only the position on the page but also new CTA text or icon on the button as well.
Experimenting with the CTAs that call to action is also a potential way to
In one experiment, Optimizely was able to increase conversion rates on the homepage by 27% by changing the call-to-action button text from “Get Started” to “Test It Out.” The hypothesis was that action words would perform better than non-action words and that less process-oriented wording would do better. Seeing a significant increase in conversion rate from “Test It Out,” we concluded that this language made it clearer that the user could try it immediately without a long process. We thought “Get Started” presented a more hands-on, involved process.
By testing the CTA on your pages, you may reveal how much impact just three words can have on your bottom line.
#5. Makes navigation easy
For a successful online platform, the website visitor must enjoy easy navigation. Data and information given on the website should be easy to access by everyone. For this to happen, it is expected that the web pages have fast loading speeds. And a good web design further aids in the navigation process. The more user-friendly your website is, the more people will get attracted and take action.
Remember the fact that good and easy website navigation guarantees more organic traffic, it is the biggest benefit of a good website design.
#5. A good website designs
For most of us, web design is simply putting your name out on the web. But actually, it is much more than that. Strategy development succeeds only when you have a website designed ‘correctly’ so the audience visits, engage, and spends time on it. The web page should be clean, easy to read, and engaging. And oh, don’t forget you are in the ‘Mobile First’ era for a successful online marketing strategy. Hiring web design professionals is always a wise idea.
A professionally designed website also aids in SEO practices and strategy. SEO aims to drive potential traffic to your website, and the design is responsible for creating a clear experience, free of confusion, which encourages, develops the interest of the visitor for your business, and takes action. Web design elements can directly affect SEO practices.
For more information contact: +91-7289017444 or mail at: info@rsdigitalsolution.com.
