In this beginner’s guide, we will cover everything you need to understand about Google ads services in India or PPC services. We’ll start simple, easy to make you familiar with the PPC campaign.
1. What are Google Ads Services in India and PPC Services?
Google Ads Services in India is a paid Google’s proprietary advertising service platform it comes under the marketing channel known as PPC services i.e. Pay Per Click. It is a kind of advertisement on the search engine.
Google Ads Services in India gives quick results to your online business by helping you to reach a more targeted audience and much faster. It allows you to target multiple keywords at once. If worked systematically and strategically it will help you to engage drive qualified traffic or good-fit customers with the maximum output.
Over some time PCC services also help you to analyze and improve your ads to reach more people with your paid campaign to achieve goals.
Google Ads services operate by displaying your ad to potential leads or customers who are interested in your product or service. No doubt that Google ads have the potential to turbo-charge leads, sales, and high return values when done with the right strategy and techniques.
There are Various Types of Ads offered by Google Ads Services in India
1. Search Ads
2. Call-Only Ads
3. Dynamic Ads
4. Display Ads
5. Video Ads
6. Shopping Ads
7. Mobile App Promotion Ads
8. Mobile App Install Ad
Are Google Ads services are effective or not?
Yes, Google ads services work and are very much effective. Advertising on Google is beneficial as google is the most used search engine, it received over 5 billion search queries each day. Using Google ads you can easily optimize your ad campaign, with the help of it you can generate a high return on the investment. Hundreds of thousands of companies use Google Ads services to promote their online businesses and generate leads, sales, and revenue.
Let’s take a look over the following statistics:
- Google Ads services have a click-through rate of nearly around 8%.
- Display ads have shown over 24 billion impressions each month.
- Online business owners using paid google ads services receive up to 70% of clicks on their website.
- 43% of customers buy things that they’ve seen on YouTube ads.
You can consult a professional Google Ads service in India to better understand which type of ads will generate maximum return and profit to your business.
PPC Services or Pay per click
PPC services offer fast and excellent results and have become the most favorite tool for quick conversion.PPC service is a form of digital marketing in which you have full control over the budget or money you are going to spend. PPC services are not free of cost, You will have to pay only when someone clicks on your ads.
PPC services are an economical and easy way to reach and target the maximum audience. It’s a kind of self-service advertisement one can do by own self by creating own ads with the help of a few clicks using Google AdWords.
PPC services work in the following 3 simple steps:
- First of all, as an advertiser, you have to create an ad and place a bid for it.
- The user will search the query on a particular search engine then determine the appropriate ad to show up.
- After the above step, the user will click on the ads, and then the advertiser has to pay for the search engine.
Why use PPC services?
PPC services as digital marketing come with great and unique benefits and of course costs. Let take a look at the benefits of using PPC services.
1. Quick visibility and results
If you want to introduce your product and business online then using PPC ads services is one of the fastest ways to create brand awareness and promotion. According to facts and researches, PPC advertising services can generate 80% of brand awareness of your product and services.
2. Potential targeted audience
PPC services allow you to target a potential audience. You can easily personalize and customize your PPC ads, to target the right audience at right time with the right requirement or message.
It is so amazing that using PPC service you can even target a specific gender, location, and age group
3. Better analysis of results
Once you are done with your PPC ads, you can easily measure or analyze what going on with your online PPC ads using your dashboard panel or administrative panel without any further setup required.
With the help of this, you can easily monitor your advertising campaigns such as your ad’s reach, impressions, the amount spent, and more.
4. PPC services spend is under your control
With PPC ad campaigns, you have complete control over your money spend on advertising the brand or services. You will be spending money only when the visitor clicks the link to your website or landing page.
How can you set up a PPC campaign?
Now when you are very well aware of the benefits of PPC services, let us help you to build a quality PPC campaign using Google AdWords or using another platform.
Here is the following step to help you out to create an effective marketing campaign.
- Setting up the parameters
- Create a goal and its metrics
- Choose the type of campaign you want
- Set up the google analytics and tracking
Setting up the Parameters
If you are not setting the parameter then you will be risking your ads being untargeted and less effective. Think about your ultimate business goal or what you want to accomplish with your PPC ads.
You should be aware of how much you are going to spend on the advertisement to achieve your business goals.
You should be aware of the following few things before campaigning:
- People who you’re going to target
- The theme of your campaign
- How you will measure the result of the success?
- Type of ads you will run
Create a Goal and it’s Metrics
The most common PPC ads goals and their measurements are the following:
Brands and Business awareness
After targeting the potential audience you can measure your brand awareness with the help of surveys, social media engagement, and direct traffic.
Lead generation
Its shows the direct relevant results and engagement of the landing page to follow the paid ads.
Offer promotions
Offer promotion is one of the great ideas if you are running a discount, limited offers, and contests. For tracking this you can also make a separate dedicated sign-up page or coupons codes to know which user came from your ad.
Sales
Sales can be tracked by measuring how much products and service is sold based on your PPC ads campaign.
Website Traffic
Generating site traffic is a great goal if your website has high-quality, unique content then spending money on the website will automatically generate visitors into leads.
Choose The Type of Campaign You Want
There are so many different types of paid advertising campaigns you can opt for targeting the potential audience. you can also combine different types of campaigns and use them in combinations as long as you are continuously testing and revising.
Set Up The Google Analytics and Tracking
Google Analytics is a free tool to use, installing this tool on your website will provide you with full insight into website performance, the interaction of users with your page, and the interest of the visitors.
Google Analytics is a great tool to gather information to use for PPC ads and beyond that.
Choose Your Google Ads & PPC Budget
Setting a budget is very crucial, you can also start from small to test out the process before launching into robust ads campaigns. It can be a little hit or miss process to show effective and consistent results. Starting from small will not affect you more if your campaigns fall flat.
- Select your goal to clarify your overall objective, lead, cost per acquisition (CPA), increasing brand awareness, email opt-ins, or boosting conversions.
- Researching the keywords helps you to understand what your audience is searching for. You can search keywords using the Google search bar.
- Use the Google Keyword Planner tool, with the help of it, can search-relevant keywords, the search volume, the cost per click (CPC), the competition value, and the page bidding prices.
- Identifying the cost of your target keywords is crucial to setting an accurate budget for PPC campaigns. Try to find the relevant keywords that are low-cost with high search volume.
PPC Management and it’s Tracking
PPC services are paid services but that doesn’t mean “set it and forget it”. You have to make constant efforts and strategies to manage the ads, as if they are reaching the potential result or not.
PPC services management, analysis, and tracking are important as they provide you with valuable insights. It helps you create a more effective ads campaign.
What is PPC Services Management?
PPC services management comes under a wide range of techniques and tools, including campaign goals, split testing, generating new keywords, optimizing conversion paths, and shifting plans to reach the ultimate goals.
Managing your PPC services is looking over your strategy and ad spend. It also includes allocation of resources specific keywords and how to adjust those resources to maximize ROI.
A good PPC services management strategy will pay attention to search engines, social platforms, and ads networks, helping in monitoring changes or updates that could affect paid campaigns. You can also use the PPC management tools and software to monitor all of your paid campaigns.
PPC management tools make things easier to monitor your ads within the platform. If you want to use PPC software always look the features like multi-user support, cross-platform management, reporting, A/B testing, scheduling, and ad grading.
The Best Google Ads PPC Services Structure
Here are some key features we will like to suggest, before building the Best Google Ads PPC services Structure.
- Website Structure: website structure is very crucial. You can use the site’s landing page place to be more cost-effective with your initial ads. Note down your ads copy to align it with the landing page to make it fit under the specific ad group.
- Products and Services: Your products and services should be well defined by the brand names, cost, sizes, quantity, and more. This will help to target a specific audience to generate more revenues.
- Ads campaign: The campaign is the fundamental step to every google account., setting up a campaign is important before proceeding with further steps. If your business wants to achieve multiple-goal then it’s best to create multiple campaigns, with each one focused on a specific goal. Using certain features like geo-targeting also known as location targeting to your campaign helps to target a specific audience of a particular location helping to make the most of your PPC campaign.
Conclusion
Every online business is unique and required a unique market strategy to grow up to the fullest. Hiring a professional PPC service and google ads services will help you to reach the potential customer with minimum investment. It offers a wide range of benefits and helps in generating valuable data so you can get an idea of interacting with customers or what compels them to click.
Google Ads and PPC services allow you to create and share well-timed ads either with mobile or desktop to your target audience. It will help your services and products to show up on the search engine results pages i.e. SERP at the moment when ideal.
