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Is the Pay-Per-Click (PPC) Your Friend or Enemy?

Is the Pay-Per-Click (PPC) Your Friend or Enemy?

PPC is an online advertising model, in this model the advertisers pay a fee each time one of their advertisement links is “clicked” on.  The aim of PPC ads is to lead the visitor who clicks to the advertiser’s website, where the visitor can perform a valuable action which is buying the product or services.

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