It is a fact that Google is the most popular search engine in the world and dominates other search engines such as Bing and Yahoo with around 5.14 billion searches taking place on Google every single day. So, it’s no surprise why everyone wants to rank higher on Google SERPs.
But the SEO requirements constantly keep changing making it difficult to cope up with the latest developments. And even hard to implement and keep up with all the changes.
And only the Well-optimized websites get better and more traffic over time, resulting in more leads and sales. For making this happen one can simply hire the best SEO services provider in Delhi. Because SEO or local SEO services in India is crucial without it people won’t be able to find your website, and all your hard work will be for nothing. In addition, it is also helpful in the Google ranking factor.
By the end of this article, you’ll have an idea of how to optimize your website to rank on Google easily to bring you more business.
Let’s dive right into the topic…
Most Important Google Ranking Factors
- Highest Quality Content
You must have heard so many times that “ content is the King” and yes in the case of Google ranking factors, it’s definitely the king. If you focus on making your content unique, fresh, and informative that helps the user, then Google will rank it higher on its search engine page results (SERPs).
Because Google tends to pay special kinds of attention to the website having unique informative content. Keep in mind that it doesn’t matter how well-optimized your website is, if the content is not good & informative they don’t expect higher rankings.
- Backlinks
After content, one of the best & strongest ranking factors in Google’s search algorithm is “Backlinks”. It is the most crucial part of Google’s ranking algorithm and Google crawler to find the website for indexing. The more links you get from the multiple high-authority domains, the better is the chances to get a higher ranking for top keywords. Local SEO services in India should pay close attention to their backlink profiles. In fact, content and backlinks are closely associated with each other, as web pages without any backlinks suffer a lot to get organic traffic.
- User Experience (RankBrain)
The third-most significant Google ranking factor is RankBrain, which aims to offer the most relevant, informative, and useful results by knowing the better user behind a search query. RankBrain is a machine learning system that helps Google to understand the intent of a search query and complex searches and their relatedness to particular topics. So, be wise before hiring a professional SEO agency Noida, that focuses more on user experience.
- Keywords Optimization
Besides good content and getting backlinks, using relevant keywords on your website for google ranking cannot be taken for granted. Keywords are the search team that users use on the search engines to find things and services. So, it’s very crucial to insert the keywords in the website that your audience is searching for.
That way, Google can suggest your web page in its search results. While doing website keyword optimization don’t forget to optimize your Title Tags, Meta Description, Adding Keywords in URL, Also include Keywords in H2 and H3. Make sure website keyword optimization doesn’t indicate only including your primary search term over and over again, is called keyword stuffing and it is bad for SEO. Many Gurgaon local SEO services, consider optimizing the above things and do not.
- Website Speed
With a mobile-first indexing approach from Google, website speed has become more necessary than ever and Mobile-first indexing is fully rolled out. That means the website with the slow loading speed will suffer a hard time ranking at top results. Also, a low-speed website also leads to a bad user experience. That is why Google’s goal is to offer visitors search results that include websites having the optimum speed and best user experience.
Wrapping up things
It’s essential to keep checks on the ever-evolving Google algorithm for running a successful website and holding a good ranking. Some ranking factors, like keywords optimization, content, and backlinks, are gradually losing importance but every factor is important in its own way. We recommend you religiously stick to at least 3 factors we’ve discussed above.
And that’s it!
We hope you liked our article on What are the most important Google Ranking Factors. RS Digital Solution offers local SEO services in Gurgaon, Noida. If you want to know more about website ranking, conversion, and SEO you can visit our website www.rsdigitalsolution.com or call us: +91-7289017444.
