Search Engine Optimization is nothing but handling or optimizing any business’s online presence to drive traffics, which leads to sales. Can you live without food or water for months or years? Oh, not at all, Indeed, similar to our life, a webpage can’t be survived on Google without quality traffics and optimization. It’s essential because it Improves Ranking, Increases Traffic, Huge Leads, and then Conversions, and, most importantly, improves user experience and usability through technical strategies and creative content Marketing.